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    <title>Best Practices</title>
    <link>https://enterprisealumni.com/best-practices</link>
    <description>The go-to resource for corporate alumni network success: tactics, tools, templates and best practices for managing your alumni program.</description>
    <language>en</language>
    <pubDate>Mon, 15 Sep 2025 09:59:42 GMT</pubDate>
    <dc:date>2025-09-15T09:59:42Z</dc:date>
    <dc:language>en</dc:language>
    <item>
      <title>How to Run Virtual Interviews Like a Pro</title>
      <link>https://enterprisealumni.com/best-practices/virtual-interviews</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://enterprisealumni.com/best-practices/virtual-interviews" title="" class="hs-featured-image-link"&gt; &lt;img src="https://enterprisealumni.com/hubfs/Best%20Practices/Images/virtual-interviews.png" alt="How to Run Virtual Interviews Like a Pro" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;a&gt;&lt;/a&gt; 
&lt;p&gt;Interviewing people virtually isn’t rocket science, but there &lt;em&gt;is&lt;/em&gt; an art to it. Get it right, and Zoom, Teams and Google Meet can be your best friends. Get it wrong, and you and your interviewee might feel like you’ve just endured the worst virtual date in the world.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://enterprisealumni.com/best-practices/virtual-interviews" title="" class="hs-featured-image-link"&gt; &lt;img src="https://enterprisealumni.com/hubfs/Best%20Practices/Images/virtual-interviews.png" alt="How to Run Virtual Interviews Like a Pro" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;a&gt;&lt;/a&gt; 
&lt;p&gt;Interviewing people virtually isn’t rocket science, but there &lt;em&gt;is&lt;/em&gt; an art to it. Get it right, and Zoom, Teams and Google Meet can be your best friends. Get it wrong, and you and your interviewee might feel like you’ve just endured the worst virtual date in the world.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=7168463&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fenterprisealumni.com%2Fbest-practices%2Fvirtual-interviews&amp;amp;bu=https%253A%252F%252Fenterprisealumni.com%252Fbest-practices&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Content</category>
      <pubDate>Fri, 15 Aug 2025 08:54:42 GMT</pubDate>
      <guid>https://enterprisealumni.com/best-practices/virtual-interviews</guid>
      <dc:date>2025-08-15T08:54:42Z</dc:date>
      <dc:creator>Rich Pelley</dc:creator>
    </item>
    <item>
      <title>How to Launch a Successful Referral Campaign</title>
      <link>https://enterprisealumni.com/best-practices/referral-campaigns</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://enterprisealumni.com/best-practices/referral-campaigns" title="" class="hs-featured-image-link"&gt; &lt;img src="https://enterprisealumni.com/hubfs/Best%20Practices/Images/referral-campaign.png" alt="How to Launch a Successful Referral Campaign" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;strong&gt;Referral campaigns are one of the most energising ways to grow your alumni network.&lt;/strong&gt;&lt;span&gt; They tap into the power of personal connections, spark community spirit, and can create momentum. This guide shows you how to turn that potential into real results by launching a referral campaign that’s strategic, inclusive, and built for impact.&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;/p&gt;
&lt;div class="hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-194497398392" style="max-width:100%; max-height:100%; width:150px;height:42.395835876464844px"&gt; 
 &lt;a href="https://enterprisealumni.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIrszcQ2g4gW1UtL%2B9r5bKlhOWxeKsSdkvJit6G7NmzPL2%2Fv8lExqJz7miO2YAMq27np6NrnXUT3yHMyh5rRUhfGLyTcTHtztfEBtBgA4oIP6iY5SF92Vnl4qn7yNoSOCzt7dK6oPvY4%2BlZk8K79EhRhAStpUzNRyP6JlSHNDw3E%2Fx57zyjyFA7Qcey7FxFVltweECCb11qUsO02P2z%2B2BQlJA%2FZEGqYorH1z2%2FfPoKWwo7TSzRDJa7rmy1E0dRTihie9Ubckm%2FzHcVePvUfGPsu2%2Fqp8yH&amp;amp;webInteractiveContentId=194497398392&amp;amp;portalId=7168463"&gt; &lt;img alt="Get the Guide" src="https://no-cache.hubspot.com/cta/default/7168463/interactive-194497398392.png" style="height: 100%; width: 100%; object-fit: fill"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://enterprisealumni.com/best-practices/referral-campaigns" title="" class="hs-featured-image-link"&gt; &lt;img src="https://enterprisealumni.com/hubfs/Best%20Practices/Images/referral-campaign.png" alt="How to Launch a Successful Referral Campaign" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;strong&gt;Referral campaigns are one of the most energising ways to grow your alumni network.&lt;/strong&gt;&lt;span&gt; They tap into the power of personal connections, spark community spirit, and can create momentum. This guide shows you how to turn that potential into real results by launching a referral campaign that’s strategic, inclusive, and built for impact.&lt;/span&gt;&lt;/p&gt; 
&lt;p&gt;&lt;/p&gt;
&lt;div class="hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-194497398392" style="max-width:100%; max-height:100%; width:150px;height:42.395835876464844px"&gt; 
 &lt;a href="https://enterprisealumni.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIrszcQ2g4gW1UtL%2B9r5bKlhOWxeKsSdkvJit6G7NmzPL2%2Fv8lExqJz7miO2YAMq27np6NrnXUT3yHMyh5rRUhfGLyTcTHtztfEBtBgA4oIP6iY5SF92Vnl4qn7yNoSOCzt7dK6oPvY4%2BlZk8K79EhRhAStpUzNRyP6JlSHNDw3E%2Fx57zyjyFA7Qcey7FxFVltweECCb11qUsO02P2z%2B2BQlJA%2FZEGqYorH1z2%2FfPoKWwo7TSzRDJa7rmy1E0dRTihie9Ubckm%2FzHcVePvUfGPsu2%2Fqp8yH&amp;amp;webInteractiveContentId=194497398392&amp;amp;portalId=7168463"&gt; &lt;img alt="Get the Guide" src="https://no-cache.hubspot.com/cta/default/7168463/interactive-194497398392.png" style="height: 100%; width: 100%; object-fit: fill"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=7168463&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fenterprisealumni.com%2Fbest-practices%2Freferral-campaigns&amp;amp;bu=https%253A%252F%252Fenterprisealumni.com%252Fbest-practices&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Community &amp; Networking</category>
      <pubDate>Fri, 01 Aug 2025 17:00:00 GMT</pubDate>
      <guid>https://enterprisealumni.com/best-practices/referral-campaigns</guid>
      <dc:date>2025-08-01T17:00:00Z</dc:date>
      <dc:creator>EnterpriseAlumni</dc:creator>
    </item>
    <item>
      <title>Registration Best Practices Cheat Sheet</title>
      <link>https://enterprisealumni.com/best-practices/registration-cheat-sheet</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://enterprisealumni.com/best-practices/registration-cheat-sheet" title="" class="hs-featured-image-link"&gt; &lt;img src="https://enterprisealumni.com/hubfs/Best%20Practices/Images/best-registration.png" alt="Registration Best Practices Cheat Sheet" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;strong&gt;Get more alumni to sign up—and stay engaged—with a registration process that works.&lt;/strong&gt; This &lt;a href="https://enterprisealumni.com/hubfs/Best%20Practices/Registration%20Best%20Practice.pdf"&gt;one-page cheat sheet&lt;/a&gt; gives you the essentials: what to ask, what to avoid, and how to strike the perfect balance between collecting enough data and keeping the form short.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://enterprisealumni.com/best-practices/registration-cheat-sheet" title="" class="hs-featured-image-link"&gt; &lt;img src="https://enterprisealumni.com/hubfs/Best%20Practices/Images/best-registration.png" alt="Registration Best Practices Cheat Sheet" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;strong&gt;Get more alumni to sign up—and stay engaged—with a registration process that works.&lt;/strong&gt; This &lt;a href="https://enterprisealumni.com/hubfs/Best%20Practices/Registration%20Best%20Practice.pdf"&gt;one-page cheat sheet&lt;/a&gt; gives you the essentials: what to ask, what to avoid, and how to strike the perfect balance between collecting enough data and keeping the form short.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=7168463&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fenterprisealumni.com%2Fbest-practices%2Fregistration-cheat-sheet&amp;amp;bu=https%253A%252F%252Fenterprisealumni.com%252Fbest-practices&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Onboarding</category>
      <pubDate>Mon, 28 Jul 2025 14:00:00 GMT</pubDate>
      <guid>https://enterprisealumni.com/best-practices/registration-cheat-sheet</guid>
      <dc:date>2025-07-28T14:00:00Z</dc:date>
      <dc:creator>EnterpriseAlumni</dc:creator>
    </item>
    <item>
      <title>Why You Need to Promote your Alumni Network on LinkedIn</title>
      <link>https://enterprisealumni.com/best-practices/promote-on-linkedin</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://enterprisealumni.com/best-practices/promote-on-linkedin" title="" class="hs-featured-image-link"&gt; &lt;img src="https://enterprisealumni.com/hubfs/Best%20Practices/Images/linkedin-promotion.png" alt="Why You Need to Promote your Alumni Network on LinkedIn" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;a&gt;&lt;/a&gt; 
&lt;p&gt;&lt;span&gt;Your corporate alumni network is a valuable business asset – yet many companies underutilise it. By keeping former employees engaged, you create a community that can drive talent rehires, referrals, partnerships, and brand advocacy.&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://enterprisealumni.com/best-practices/promote-on-linkedin" title="" class="hs-featured-image-link"&gt; &lt;img src="https://enterprisealumni.com/hubfs/Best%20Practices/Images/linkedin-promotion.png" alt="Why You Need to Promote your Alumni Network on LinkedIn" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;a&gt;&lt;/a&gt; 
&lt;p&gt;&lt;span&gt;Your corporate alumni network is a valuable business asset – yet many companies underutilise it. By keeping former employees engaged, you create a community that can drive talent rehires, referrals, partnerships, and brand advocacy.&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=7168463&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fenterprisealumni.com%2Fbest-practices%2Fpromote-on-linkedin&amp;amp;bu=https%253A%252F%252Fenterprisealumni.com%252Fbest-practices&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Marketing &amp; Outreach</category>
      <pubDate>Fri, 18 Jul 2025 05:00:00 GMT</pubDate>
      <guid>https://enterprisealumni.com/best-practices/promote-on-linkedin</guid>
      <dc:date>2025-07-18T05:00:00Z</dc:date>
      <dc:creator>EnterpriseAlumni</dc:creator>
    </item>
    <item>
      <title>General Alumni Interview Questions</title>
      <link>https://enterprisealumni.com/best-practices/interview-questions</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://enterprisealumni.com/best-practices/interview-questions" title="" class="hs-featured-image-link"&gt; &lt;img src="https://enterprisealumni.com/hubfs/Best%20Practices/Images/alumni-questions.png" alt="General Alumni Interview Questions" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;So you're interviewing an alum – now what?&amp;nbsp;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://enterprisealumni.com/best-practices/interview-questions" title="" class="hs-featured-image-link"&gt; &lt;img src="https://enterprisealumni.com/hubfs/Best%20Practices/Images/alumni-questions.png" alt="General Alumni Interview Questions" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;So you're interviewing an alum – now what?&amp;nbsp;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=7168463&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fenterprisealumni.com%2Fbest-practices%2Finterview-questions&amp;amp;bu=https%253A%252F%252Fenterprisealumni.com%252Fbest-practices&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Content</category>
      <pubDate>Mon, 07 Jul 2025 05:00:00 GMT</pubDate>
      <guid>https://enterprisealumni.com/best-practices/interview-questions</guid>
      <dc:date>2025-07-07T05:00:00Z</dc:date>
      <dc:creator>EnterpriseAlumni</dc:creator>
    </item>
    <item>
      <title>The Brief Guide to Invitation Emails</title>
      <link>https://enterprisealumni.com/best-practices/invitation-emails</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://enterprisealumni.com/best-practices/invitation-emails" title="" class="hs-featured-image-link"&gt; &lt;img src="https://enterprisealumni.com/hubfs/Best%20Practices/Images/invitation-email.png" alt="The Brief Guide to Invitation Emails" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;strong&gt;Your alumni network is only as strong as the people who join it – and the invitation email is your first impression.&lt;/strong&gt; We show&amp;nbsp;you how to craft a warm, clear, and compelling invite that communicates value, sparks interest, and drives sign-ups.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://enterprisealumni.com/best-practices/invitation-emails" title="" class="hs-featured-image-link"&gt; &lt;img src="https://enterprisealumni.com/hubfs/Best%20Practices/Images/invitation-email.png" alt="The Brief Guide to Invitation Emails" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;strong&gt;Your alumni network is only as strong as the people who join it – and the invitation email is your first impression.&lt;/strong&gt; We show&amp;nbsp;you how to craft a warm, clear, and compelling invite that communicates value, sparks interest, and drives sign-ups.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=7168463&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fenterprisealumni.com%2Fbest-practices%2Finvitation-emails&amp;amp;bu=https%253A%252F%252Fenterprisealumni.com%252Fbest-practices&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Marketing &amp; Outreach</category>
      <pubDate>Mon, 30 Jun 2025 05:00:00 GMT</pubDate>
      <guid>https://enterprisealumni.com/best-practices/invitation-emails</guid>
      <dc:date>2025-06-30T05:00:00Z</dc:date>
      <dc:creator>EnterpriseAlumni</dc:creator>
    </item>
    <item>
      <title>The Anatomy of a Successful Alumni Newsletter</title>
      <link>https://enterprisealumni.com/best-practices/successful-newsletter</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://enterprisealumni.com/best-practices/successful-newsletter" title="" class="hs-featured-image-link"&gt; &lt;img src="https://enterprisealumni.com/hubfs/Best%20Practices/Images/anatomy-newsletter.png" alt="The Anatomy of a Successful Alumni Newsletter" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;strong&gt;A great alumni newsletter isn’t just an update—it’s a connection point that drives engagement, celebrates achievements, and keeps your community coming back.&lt;/strong&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://enterprisealumni.com/best-practices/successful-newsletter" title="" class="hs-featured-image-link"&gt; &lt;img src="https://enterprisealumni.com/hubfs/Best%20Practices/Images/anatomy-newsletter.png" alt="The Anatomy of a Successful Alumni Newsletter" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;strong&gt;A great alumni newsletter isn’t just an update—it’s a connection point that drives engagement, celebrates achievements, and keeps your community coming back.&lt;/strong&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=7168463&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fenterprisealumni.com%2Fbest-practices%2Fsuccessful-newsletter&amp;amp;bu=https%253A%252F%252Fenterprisealumni.com%252Fbest-practices&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Content</category>
      <pubDate>Fri, 20 Jun 2025 05:00:00 GMT</pubDate>
      <guid>https://enterprisealumni.com/best-practices/successful-newsletter</guid>
      <dc:date>2025-06-20T05:00:00Z</dc:date>
      <dc:creator>EnterpriseAlumni</dc:creator>
    </item>
    <item>
      <title>How to Create an Engaging Alumni Spotlight</title>
      <link>https://enterprisealumni.com/best-practices/engaging-spotlights</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://enterprisealumni.com/best-practices/engaging-spotlights" title="" class="hs-featured-image-link"&gt; &lt;img src="https://enterprisealumni.com/hubfs/Best%20Practices/Images/engaging-spotlight.png" alt="How to Create an Engaging Alumni Spotlight" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;strong&gt;Alumni programs can&amp;nbsp;miss out on the power of storytelling because their spotlights read like résumés instead of engaging, shareable narratives.&lt;/strong&gt; This guide helps you avoid that trap by showing you exactly how to create alumni stories that inspire, connect, and amplify your program’s reach.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://enterprisealumni.com/best-practices/engaging-spotlights" title="" class="hs-featured-image-link"&gt; &lt;img src="https://enterprisealumni.com/hubfs/Best%20Practices/Images/engaging-spotlight.png" alt="How to Create an Engaging Alumni Spotlight" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;strong&gt;Alumni programs can&amp;nbsp;miss out on the power of storytelling because their spotlights read like résumés instead of engaging, shareable narratives.&lt;/strong&gt; This guide helps you avoid that trap by showing you exactly how to create alumni stories that inspire, connect, and amplify your program’s reach.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=7168463&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fenterprisealumni.com%2Fbest-practices%2Fengaging-spotlights&amp;amp;bu=https%253A%252F%252Fenterprisealumni.com%252Fbest-practices&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Content</category>
      <pubDate>Wed, 04 Jun 2025 04:45:00 GMT</pubDate>
      <guid>https://enterprisealumni.com/best-practices/engaging-spotlights</guid>
      <dc:date>2025-06-04T04:45:00Z</dc:date>
      <dc:creator>EnterpriseAlumni</dc:creator>
    </item>
    <item>
      <title>Setting Your Alumni Program Objectives</title>
      <link>https://enterprisealumni.com/best-practices/setting-alumni-program-objective</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://enterprisealumni.com/best-practices/setting-alumni-program-objective" title="" class="hs-featured-image-link"&gt; &lt;img src="https://enterprisealumni.com/hubfs/Best%20Practices/Images/set-objectives.png" alt="Setting Your Alumni Program Objectives" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Too many alumni programmes struggle to gain traction because they lack a clear vision, measurable goals, or stakeholder buy-in. This guide helps you avoid those pitfalls by walking you through the foundational steps every programme manager needs to take.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://enterprisealumni.com/best-practices/setting-alumni-program-objective" title="" class="hs-featured-image-link"&gt; &lt;img src="https://enterprisealumni.com/hubfs/Best%20Practices/Images/set-objectives.png" alt="Setting Your Alumni Program Objectives" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Too many alumni programmes struggle to gain traction because they lack a clear vision, measurable goals, or stakeholder buy-in. This guide helps you avoid those pitfalls by walking you through the foundational steps every programme manager needs to take.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=7168463&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fenterprisealumni.com%2Fbest-practices%2Fsetting-alumni-program-objective&amp;amp;bu=https%253A%252F%252Fenterprisealumni.com%252Fbest-practices&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Strategy &amp; KPIs</category>
      <pubDate>Fri, 30 May 2025 05:00:00 GMT</pubDate>
      <guid>https://enterprisealumni.com/best-practices/setting-alumni-program-objective</guid>
      <dc:date>2025-05-30T05:00:00Z</dc:date>
      <dc:creator>EnterpriseAlumni</dc:creator>
    </item>
    <item>
      <title>How to Create a Useful Alumni Discovery Survey</title>
      <link>https://enterprisealumni.com/best-practices/how-to-create-a-useful-alumni-discovery-survey</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://enterprisealumni.com/best-practices/how-to-create-a-useful-alumni-discovery-survey" title="" class="hs-featured-image-link"&gt; &lt;img src="https://enterprisealumni.com/hubfs/Best%20Practices/Images/discovery-survey.png" alt="How to Create a Useful Alumni Discovery Survey" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Corporate alumni programs can&amp;nbsp;underperform because they skip the most important first step – listening to their alumni.&lt;br&gt;Before setting goals or defining your vision, you need clear data on what your alumni actually value.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://enterprisealumni.com/best-practices/how-to-create-a-useful-alumni-discovery-survey" title="" class="hs-featured-image-link"&gt; &lt;img src="https://enterprisealumni.com/hubfs/Best%20Practices/Images/discovery-survey.png" alt="How to Create a Useful Alumni Discovery Survey" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Corporate alumni programs can&amp;nbsp;underperform because they skip the most important first step – listening to their alumni.&lt;br&gt;Before setting goals or defining your vision, you need clear data on what your alumni actually value.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=7168463&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fenterprisealumni.com%2Fbest-practices%2Fhow-to-create-a-useful-alumni-discovery-survey&amp;amp;bu=https%253A%252F%252Fenterprisealumni.com%252Fbest-practices&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Strategy &amp; KPIs</category>
      <pubDate>Wed, 21 May 2025 11:45:00 GMT</pubDate>
      <guid>https://enterprisealumni.com/best-practices/how-to-create-a-useful-alumni-discovery-survey</guid>
      <dc:date>2025-05-21T11:45:00Z</dc:date>
      <dc:creator>EnterpriseAlumni</dc:creator>
    </item>
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